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This summer's Korean movie market is 'Lonely Ms. Geum-Ja'

올여름 한국영화시장은 ‘외로운 금자씨’
From Leeyoungae.net



This summer is expected to be a difficult time for Korean movies, with 'Sympathy for Lady Vengeance' being the only film that can rival Hollywood blockbusters.

Korean movies occupied 25.3% of the audience in January, in a hard fight against foreign movies like 'The Phantom of the Opera', 'Constantine' and 'Shark Tale'.

While the occupation rate went up to 65.9% in February due to the success of 'Marathon', it dropped back to 46.6% in March when foreign movies again took control of the market.

Gaining back momentum in April with 'Crying Fist' and 'A Bittersweet Life', Korean movies such as 'Blood Rain', 'Antarctic Journal' and 'Love in Magic' are in the lineup for the competition next month with 'Kingdom of Heaven' and 'Star Wars Episode 3: Revenge of the Sith'.

However, in June when the high season starts for the movie theaters, numerous quality Hollywood movies are scheduled for release in Korea, while no domestic film of equivalent caliber is in sight except for 'Sympathy for Lady Vengeance', predicting a hard time for Korean movies.

The lineup of Hollywood movies to open in June includes 'Batman Begins', the finale of the Batman series; 'War of the Worlds', directed by Steven Spielberg and featuring Tom Cruise and Dakota Fanning; and 'Cinderella Man', starring Russell Crowe and Renee Zellweger. Following them up in July, 'The Island' with Ewan McGregor and 'Mr. and Mrs. Smith' featuring Brad Pitt and Angelina Jolie are to be released in turn.

In particular, 'War of the Worlds' and 'Cinderella Man' is said to have both artistic quality and box office power, drawing the eyes of movies fans across the globe.

In contrast, 'Sympathy for Lady Vengeance' of director Park Chan-Wook starring Lee Young-Ae is practically the only domestic movie that seems capable of matching the Hollywood blockbusters this summer.

Major Korean movies in the lineup for the latter half of this year include 'Duelist', directed by Lee Myeong-Se and starring Ha Ji-Won and Kang Dong-Won, and 'April Snow' starring the biggest 'Hanryu' star Bae Yong-Joon, both opening in September during the autumn festival holidays. Earlier than that, Lee Beom-Soo's 'Idaero, Can't Die' and 'Welcome to Dongmakgol' featuring Shin Ha-Gyun will accompany the 'lonely Ms. Geum-Ja' in late August.